Privacy Policy

1. Introduction

Premier Beverage Services LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting it through compliance with this Privacy Policy. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit premierbeveragesco.com (the "Website") or engage our services.

By accessing or using the Website, you consent to the data practices described in this Privacy Policy. If you do not agree, please do not use the Website or submit information through it.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information you voluntarily submit through inquiry forms, consultation requests, contracts, invoices, or direct communications. This may include:

• Full name and contact information (email, phone, mailing address)

• Event details (date, venue, guest count, preferences)

• Company or organization name (if applicable)

• Payment information (processed through third-party payment processors — we do not store full payment card numbers)

• Communications, feedback, reviews, and testimonials

• Any other information you choose to submit

2.2 Information Collected Automatically

When you visit the Website, we may automatically collect:

• Device information (browser type, operating system, screen resolution)

• Usage data (pages visited, time spent, referring URL, click patterns)

• IP address and approximate geographic location

• Cookie and similar tracking technology data (see our Cookie Policy)

2.3 Information from Third Parties

We may receive information about you from third parties such as wedding planners, venues, referral partners, payment processors, and analytics providers. We treat such information consistently with this Privacy Policy.

3. How We Use Your Information

We use personal information to:

• Respond to inquiries, send proposals, and provide quotes

• Execute contracts and deliver services for booked events

• Process payments and manage invoicing

• Communicate event details, planning timelines, and post-event follow-ups

• Improve our Website, services, and customer experience

• Send marketing communications about new offerings (with the ability to opt out at any time)

• Comply with legal obligations and protect our rights

• Detect and prevent fraud, abuse, or security incidents

4. Legal Basis for Processing

Where applicable law (such as the Colorado Privacy Act) requires a legal basis for processing personal data, we rely on one or more of the following:

• Consent — you have given us clear consent to process your data for a specific purpose

• Contract — processing is necessary to perform a contract with you (such as your event services contract)

• Legal obligation — processing is necessary to comply with a legal duty

• Legitimate interests — processing is necessary for our legitimate business interests in a manner that does not override your rights

5. How We Share Your Information

We do not sell your personal information. We may share information with:

• Service providers (payment processors, accounting software, CRM tools, email platforms, hosting providers) who help us operate the business under contractual confidentiality obligations

• Event partners (wedding planners, venues, third-party charcuterie or s'mores vendors) when necessary to coordinate your event, and only the information needed for that coordination

• Professional advisors (attorneys, accountants, insurance carriers) under professional confidentiality obligations

• Government or legal authorities when required by law, subpoena, or court order

• Successor entities in connection with a merger, acquisition, or sale of substantially all assets

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to know — request a copy of the personal information we hold about you

• Right to correct — request that we update or correct inaccurate information

• Right to delete — request that we delete your personal information, subject to legal retention obligations

• Right to opt out — opt out of targeted advertising, sale, or certain profiling activities

• Right to data portability — request your data in a portable format

• Right to non-discrimination — exercise your rights without retaliation

To exercise any of these rights, contact us at info@premierbeveragesco.com. We will respond within the timeframes required by applicable law (typically 45 days for Colorado Privacy Act requests, extendable by 45 additional days when reasonably necessary).

7. Colorado Privacy Act Specific Disclosures

If you are a Colorado resident, the Colorado Privacy Act provides additional rights as described in Section 6. We do not sell personal information as defined by the Colorado Privacy Act. We do not engage in targeted advertising that requires opt-out consent under the Colorado Privacy Act. You may submit verifiable consumer requests by emailing info@premierbeveragesco.com with the subject line "Colorado Privacy Request."

8. Children's Privacy

The Website is not directed to children under thirteen (13) years of age. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information through the Website, please contact us and we will take appropriate steps to delete it.

9. Marketing Communications

We may send marketing emails to clients and inquirers. You may opt out at any time by clicking the unsubscribe link in any marketing email or by contacting info@premierbeveragesco.com. Transactional emails (event confirmations, invoices, contract communications) are not promotional and cannot be opted out of while an active booking exists.

10. Data Retention

We retain personal information for as long as necessary to provide services, comply with legal obligations (including tax and insurance recordkeeping), resolve disputes, and enforce agreements. Specific retention periods include:

• Inquiry records: 24 months

• Booked event records (contracts, invoices, COIs): 7 years

• Marketing list data: until opt-out plus 30 days

• Website analytics: 26 months (Google Analytics default)

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, and improper use. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials and devices secure.

12. International Visitors

The Website is hosted in the United States. If you access the Website from outside the United States, you consent to the transfer of your information to and processing in the United States, which may have different data protection laws than your country of residence.

13. Changes to This Privacy Policy

We may update this Privacy Policy at any time. The "Last Updated" date indicates the most recent revision. Material changes will be communicated by posting a prominent notice on the Website and/or by email to clients with active engagements.

14. Contact Us